So, it's been 4 months since I started working at a PR firm. I have learned more in 4 months than I did in 4 years of college. That doesn't mean a college degree is useless. I started my networking in college, attended workshops (wish I attended a lot more) and got good exposure when it came to learning the basics and kickstarting my career.
- Always, always pay attention to details.
- It's important to keep the clients up-to-date with everything you have been doing.
- Follow up, follow up and then follow up again with pitches
- Always cover up your work and keep your boss up-to-date with your work. (Always helps to let your boss know you are working hard.)
- Know everything about your client before pitching it to editors and writers.
- Always be in good terms with journalists and writers.
- Never feed the story to the editor, ask their opinion on the story angle.
- Organization and prioritizing is very important when handling multiple accounts.
These are a few tips that I feel are important for anyone working in the PR field. It always helps to pass on the advice/tips and experiences, so hit me up with your ideas and thoughts!
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